about bcbgeneration

The DNA: Our Brand

We don't just sell clothes, BCBGeneration offers a lifestyle. In other words: We don't follow trends, we create them. It's our mission to deliver fashion to every girl, every time. We've created a brand that mirrors the women who wear our clothes - a perfect blend of femininity and toughness, both contemporary and timeless. Between the quirky prints, flirty silhouettes and luxe fabrics, Generation has something for even the pickiest fashionista. We're not content just being your favorite brand, we want to be your best friend.